John & Hank on the pronunciation of GIF 

• Hank:  It's GIF (JIF) if you're the developer of the format
• John:  But the people who made it thought it was JIF, but since books belong to the readers...
• Hank:  Everyone calls it
• John:  ...we call it GIF. We get to decide what it's called.
• Hank:  It's not a book.
• John:  Well, things belong to the people who use them, not the people who create them.
• Hank:  That's beautiful John. I've only heard you say that seventeen thousand times.